Industry · Hair · Beauty
Social media for hair salons, beauty and nail studios.
30 posts a month — before-and-after reels, appointment stories, promo weeks and your team front and center. You style. We deliver the visibility.
Sound familiar?
Four typical stumbling blocks in beauty-salon daily life.
Communicating appointment availability is phone work.
An appointment falls through, a slot opens up — and nobody learns about it because there's no story-post routine. Gaps in the calendar stay unfilled.
Before-and-after material decays on the phone.
Your gallery is overflowing with shots, but nobody has time to edit, subtitle and legally post them.
Promo weeks come too late.
Black Friday Beauty, summer-look weeks, wedding season — the promos start two weeks late because planning gets lost in daily routine.
Regulars come from referrals, not from your feed.
Your reach isn't growing — because your social presence doesn't actively present you as a modern, visible salon.
What we concretely take off your hands for your beauty world
You provide the shots and the appointments — we make post-ready content out of them.
Reels · Stories
Before-and-after reels
Split-screens with bokeh, clear typography and correct licensing. You send the shot, we build the reel.
Appointment promo
Last-minute slots as stories
Free appointments as animated stories — planned this morning, live at noon. Gaps become bookings.
Trends · Looks
Trend reels and seasonal looks
Current hair trends, summer looks, bridal-styling season — we adapt content to your specialization.
Team · Atmosphere
Your team in the spotlight
Your stylists, your mood, your salon — posts that show real people instead of stock photos.
Promotions
Promo weeks planned on time
Wedding season, masquerade, back-to-school — we plan content three weeks before the campaign starts.
GDPR · Rights
Photo consent done right
Templates for before-and-after consent, DPA, hosting in Germany. You only post what's been cleared.
How does it work with you?
Setup week
We get to know your salon, photograph your team and rooms, build your style.
First posts from week 2
Planned posts collected in the dashboard. You approve, we publish automatically.
Ongoing: deliver material
Before-and-after shots, appointment slots, promotions — via WhatsApp or dashboard.
Frequently asked questions from beauty
How do before-and-after photos work legally?
We publish before-and-after shots only with written consent of the customer. At setup we deliver GDPR-compliant consent templates for your salon. Material enters your template library only after release.
Can you also post stories with current appointment availability?
Yes. The SM Pro package includes 2–3 story posts per week, ideal for last-minute appointments. You send us free slots in the morning, we design and post the story at the strongest time of day for your target audience.
What if we don't have professional photos?
Your phone shots are enough. We place them in our beauty templates — with bokeh, clear typography and your salon's branding. At setup we go through a first photo-session guide so you can quickly capture usable material in daily life.
Does this also work for solo hairstylists or mobile makeup artists?
Yes. SM Pro is just as suitable for solo self-employed with a loyal client base as for salons with 5+ staff. Multiple locations or mobile stylists are tagged in captions.
What does this cost for a hair salon or beauty studio?
SM Pro in launch year 2026: €99/month annually or €119/month monthly, plus one-time €199 setup. 30 posts a month on Facebook, Instagram and TikTok. Price guarantee until 2027-12-31. Details at /pricing.
Ready to finally show your scissors online too?
30 minutes intro call, no obligation. We show you what your reels would look like.