Pricing
Agency results
at tool pricing.
For SMBs and self-employed without an in-house marketing team: 30 finished posts per month on Facebook, Instagram and TikTok. We create and publish — you just approve.
SM Pro
Billed €1,188* annually · 12-month term
- 30 posts per month (image + video)
- Facebook, Instagram, TikTok included
- Fully done-for-you — you just approve
- Editorially planned — by marketing pros
- Editorial plan 6 weeks in advance
- Approval dashboard with calendar view
- German support, GDPR-compliant
- 14-day money-back guarantee
- 14-day money-back
- Hosted in Germany
- No posting without your approval
- Price guarantee until 2027-12-31
SM Premium
Billed €5,028* annually · 12-month term
- 8 custom posts per month
- Every post individually conceived and produced for you
- 6 hours of individual support per month
- Strategy, custom reels, on-demand content
- Facebook, Instagram, TikTok included
- Fully done-for-you — you just approve
- German support, GDPR-compliant
- 14-day money-back guarantee
- 14-day money-back
- Hosted in Germany
- No posting without your approval
- Price guarantee until 2027-12-31
One-time setup: €199* — for initial analysis, editorial plan, design setup, templates and platform connections. One-time instead of ongoing agency onboarding fees.
List price €199*/month (SM Pro) — special rate €99*/month for all contracts signed in launch year 2026. Price guarantee until 2027-12-31.
* All prices excl. VAT. Offer for businesses only as defined in § 14 German Civil Code — Details in our Terms.
Is this for you?
Who we built this for.
Trades and local businesses
Bakeries, hairdressers, cafés, workshops — businesses with returning customers and no marketing person on the team.
Local service providers
Doctors, lawyers, coaches, fitness studios — professionals who'd rather spend their time on clients than on reels.
Solo self-employed
Sole proprietors who know: staying visible is essential — but posting every day isn't their job.
What's included in setup
One-time €199 — done in the first week, then everything runs.
Initial analysis
We look at your brand, target audience and current presence.
Editorial plan + tone
Topics, posting rhythm and your voice — defined together with you.
Design setup
Logo, colors and visual templates for your posts.
Templates for your brand
Custom-designed — recognizability without monotony.
Platform connection
Facebook, Instagram and TikTok securely connected.
How we compare to the market
Three typical paths for social media — and where our done-for-you offer sits.
| Tool (self-service) | AI content tool | Traditional agency (DACH) | KaaTai | |
|---|---|---|---|---|
| Price / month | €50 – 100 | €20 – 80 | €800 – 1,500 | €99 |
| Who creates the content? | You | AI + you | Agency | We do |
| Who posts? | You | You | Agency | We do |
| Posts per month | unlimited¹ | unlimited¹ | 4 – 8 | 30 |
| TikTok / reels | manual | partial | usually extra | included |
| Platforms | all, you choose | all, you choose | 1 – 2 included | 3 included |
| GDPR-compliant / German | mostly intl. — no DE hosting | mostly intl. — no DE hosting | yes | yes |
| Minimum term | monthly | monthly | often 6 – 12 months | monthly or yearly |
¹ Meaning "as much as you can produce yourself" — the typical bottleneck is your time, not the tool limit. Sources: public price lists of the respective provider categories, as of 2026. Agency prices based on DACH cost guides for social media management.
Example calculation for self-employed & SMBs
Let's do the math.
What does social media actually cost you — when you do it yourself?
You plan and create posts
Research topics, find images, edit videos, write copy
4 hours / week
€800 / month¹
You post at the right time
Three platforms, each with their own requirements and algorithms
1 hour / week
€200 / month¹
You respond to comments
Community care, answering messages, managing crises
2 hours / week
€400 / month¹
Not included in the standard plan — stays with you or available via individual support (see below).
Your total effort: ~7 hours / week
At €50/hour as your time value
≈ €1,400 / month
With KaaTai annual plan
We take over 5 hours (planning + posting) — community stays with you.
€99 / month
¹ Assumption: €50/hr as the value of your time. The real hourly rate for business owners is often significantly higher — in which case the math gets even more in our favor.
Or hire someone. Compared directly.
Three real alternatives, each for the same task: 30 posts per month, three platforms, monthly planning. Here's the side-by-side in numbers.
Option 1
Working student / mini-job
~ €540 / month
- 20 hrs/mo × €18/hr gross + employer costs ≈ €540
- 4–8 weeks onboarding with no output
- Equipment, software, templates come on top
- Turnover every 6–12 months, knowledge leaves with them
Realistic only if you already know marketing and just need hands.
Detail comparisonRecommended
Social Media KaaTai (SM Pro)
€99 / month*
- 30 finished posts on 3 platforms, ready to approve
- One-time setup €199, then everything runs
- Template library, brand CI, auto-publishing
- Monthly or yearly, 14-day money-back
For SMBs that want to stay visible without managing tools and personnel.
Option 3
Traditional social media agency
€600 – 1,500 / month
- Minimum term often 12 months, onboarding 1–3 months
- Setup fee typically €1,500 – 3,000 one-time
- Strategy + account manager overhead baked into margin
- High quality potential, low flexibility
Sensible for complex brand work with separate budget for strategy + ads.
Detail comparisonWorking student assumption: mini-job 20 hrs/mo, €18/hr gross, plus 28% employer costs. Agency range based on DACH cost guides for social media management. All prices excl. VAT.
Frequent questions
What people have asked so far — and our honest answers.
Additional service
More than the standard plan? Hourly individual support.
Own reel concept, mini-campaign or custom asset? We deliver what templates don't cover — hourly rate €99*, with volume discount.
Sprint
5 hours
€89 / hour
- ·One custom reel
- ·Logo refresh
- ·Small photo set
Boost
10 hours
€84 / hour
- ·Mini campaign
- ·Multiple custom assets
- ·Strategy workshop
Project
20 hours
€79 / hour
- ·Larger campaign
- ·Multi-channel concept
- ·Custom conception
Larger projects from 30 hours → fixed price by agreement. All prices excl. VAT.
How would you like it?
Common wishes that clients bring to us.
14-day money-back
If it doesn't fit, you get everything back.
GDPR-compliant
German hosting, German contracts.
Price guarantee until 2027-12-31
For all contracts signed in 2026.
Personal, not hotline
When you write, a person answers.
Sounds good? Let's talk.
30-minute intro call — free and no commitment. Together we'll see if we're a fit.
Book intro call- 14-day money-back
- Hosted in Germany
- No posting without your approval
- Price guarantee until 2027-12-31