Case Study · Bakery
90 videos for 90 days – from first draft to final reel
Landbäckerei Grete has been baking in Peine for over 125 years. To launch their online shop we produced a complete 90-day content plan: individual videos for Instagram, Facebook and TikTok – without the team spending any time on it.
The starting point
A traditional bakery with a freshly launched online shop – but no time and no editorial team for social media. They didn't want a template look, but content that fits the brand: real craft, real products, honest copy. Planned across weeks, not as a one-off.
No time budget
The bakery team is at the oven, not in an editing suite.
Three channels
Instagram, Facebook and TikTok – each with its own format, one post per day per channel.
Real, not template
No invented promises, no stock look – only facts and real photos.
Our approach
Factual copy
Only approved facts – real products, real prices, real open positions. No promises like “reserve” or “put aside”.
Real photos, AI where it helps
Wherever real product and cake photos existed, we used them. Where they didn't, subtle AI images – matching the bakery.
Defined formats
Reels-first in 9:16 portrait, clear on-screen text, brand intro, music – rendered correctly for each channel.
90-day plan
A well-structured content plan: products, occasion cakes, job ads and review requests in rotation.
Version 1 to final
We don't just deliver “a video”. Compare for yourself – the same motif, four stages from first draft to final reel:
All four clips play automatically and muted – version 1 (left) to final (right).
And in between: countless refinements
Between the first draft and the final reel lay dozens of iterations – here are the dials we turned:
Switched the engine several times
until render quality and speed were right
Tuned font sizes
every message instantly legible
Optimised the colour world
matched to the Grete brand
Corrected the Ken Burns motion
lively, but never hectic
Developed 5 formats
product, cake, shop, job, review
Adjusted the casting
the right face for each message
The result
A complete content stock that only needs to be approved.
More than just product videos
The 90-day plan mixes five content formats – each with its own visual language and tone. Not one-size-fits-all, but a thought-through system.
An AI presenter in the Grete look
For special messages – like the shop launch – we even produce a talking brand avatar. A personal address with no camera crew, studio or shoot day. In Grete's design, with logo and call to action.
Turn on sound with the speaker icon.
Client voice
“We're bakers, not filmmakers – which is exactly why KaaTai was the right call. We get finished videos that genuinely fit us: real products, honest wording, no fake marketing. We just approve, done. It's the first time social media has actually been fun for us, too.”
Iljaz Leba · Landbäckerei Grete, Peine
Want to start the same way?
30 posts a month, on all channels, GDPR-compliant from Germany. You just approve.