Do social media yourself — or KaaTai?

How much time does social media really cost if I do it myself?

Realistically 5–8 hours per week for 30 posts/month on three platforms: 4 h planning+creation, 1 h posting at the right time, 2 h community care. For business owners with €50/h opportunity cost, that's €1,000–1,600/month in opportunity costs.

Why shouldn't I do it myself?

Three reasons: 1. Your time is more valuable elsewhere — you earn more with your core competency than with posting routine. 2. Consistency: posting 6 weeks in a row, then nothing for two weeks — that hurts more than nothing. 3. Algorithm knowledge: every platform changes its rules, learning that on the side isn't efficient.

When is DIY still worth it?

If you build social media as a personal brand (solo entrepreneurs, coaches, advisors) and your personality is the main selling point. If you have marketing experience and enjoy it. If you need only 2–3 posts per week instead of 30 per month. If you can't reconcile outsourcing with the desire for authenticity.

What if I only have 1 hour per week?

At 1 h/week you'll realistically make 4–6 posts a month — and only simple image posts without reels. With this frequency your presence appears half-hearted. Either you invest the necessary time (5–8 h/wk) or you outsource. The middle ground leads to frustration and weak results.

What does it really cost if I take KaaTai?

€99/month in launch year 2026 (annual payment) plus €199 setup one-time. Your time investment: ~30 min per week for material delivery and approval. Concretely: you save 6–7 hours per week and pay €99/month for it. At €50/h opportunity cost, the difference per month is €1,300–1,500.