Hire a working student for social media — or KaaTai?

How many hours does a working student need for 30 posts/month?

Realistically 15–25 hours per month, depending on experience. Including topic research, image selection, copywriting, editing, posting and replying. For a beginner more, because the learning curve costs effort in the first 2–4 months.

What does it really cost when I add up all the costs?

At 20 h/month at €18/h gross plus 28% payroll costs you come to around €460/month. Plus equipment (smartphone software, stock-footage subscription, tools) approx. €50/month. Plus onboarding effort in the first 8 weeks (~3 h/wk of your owner ≈ €600 opportunity cost). Fair total cost: €540–600/month.

What happens when the working student leaves?

With working students the turnover rhythm is typically 6–12 months (end of studies, semester abroad, job change). With every change you lose the learning curve, have to onboard again, and the posting rhythm breaks down. With KaaTai the workflow stays the same — even when staff changes internally.

When is a working student the better choice?

If you already have marketing expertise in-house and only need hands for execution. If you produce strongly individual content that can't be reproduced in standardized templates. If you want 24/7 community management included — that's done more efficiently by an on-site working student than by an external team.

When is KaaTai the better choice?

If you don't have marketing expertise in-house yet and don't develop your own strategy. If you value constant quality without a learning curve. If you don't want people management and prefer predictable fixed costs. If you want central industry competency that doesn't disappear with the next end of studies.